Touch Football Australia Partners with New Balance

Touch Football Australia (TFA) has partnered with global sportswear giant, New Balance for the next four years.

The exciting partnership commencing on 1 January 2025, will see New Balance join as TFA’s official apparel and footwear partner – supplying high-performance apparel, footwear, and merchandise for participants and supporters.

TFA Chief Executive Officer, Jamie O’Connor said he was excited to join forces with such an iconic international brand.

“We are thrilled to be partnering with New Balance and Belgravia Sports Apparel (BSA) and look forward to a successful future together," O’Connor said.

“We are immensely proud to have the backing of a global powerhouse brand in New Balance, and the ability to provide our participants and supporters with iconic products via an efficient and direct ordering process.”

“I have no doubt our people will also be excited by our new range of merchandise, which will soon be available on a revamped online shop and at TFA major events.”

New Balance Australia Regional General Manager, Dean Howard said he looked forward to a successful partnership with TFA.

“At New Balance, we strive to provide the perfect blend of performance technology and style for all, whether that be helping professional athletes strive towards winning grand finals or promoting a healthy and active lifestyle for the community as a whole," Howard said.

“We are extremely proud to partner with TFA given their status as Australia’s largest social sport and the opportunities this provides us to engage with the Touch Footy community across the country.”

Independent since 1906, New Balance empower people through sport and craftsmanship to create positive change in communities around the world.

The new partnership will see the Athelite Australian Emus, referees, and state representative teams (ex. NSW and QLD) kitted out in New Balance apparel from 2025.

BSA is the Australasian elite teamwear partner of New Balance, supplying both supporter and performance products for all elite partners including the Australian Netball Diamonds, several AFL clubs, and now Touch Football.

For more information about the partnership click here.