TFA, 365 Health Australia and Athelite Announce Multiyear Partnership Renewal

365 Health Australia & Athelite, the Official Pain Relief, Performance and Recovery partner of Touch Football Australia (TFA) and the Australian Emus today announced a multi-year partnership renewal continuing Athelite’s role as the official Pain Relief, Performance and Recovery partner of NRL Touch Football for a further three years.

Additionally, Athelite retain naming rights to the sport’s National teams, the Australian Emus, a welcome announcement with no less than thirteen national sides looking to retain their World Champion status at the 2024 Federation of International Touch World Cup in England later this year.

365 Health Australia recently sold their Pain Away brand of 23 years, 365 Health Australia with Pain Away became a major partner in 2021 and has quickly become one of the sport’s most identifiable and trusted partners, synonymous with performance.

Now their Athelite brand is taking Pain Relief, Performance and Recovery to the next level not only for the best Athletes in the world but everyday sufferers of Joint and Muscle Pain wanting the one of strongest topical pain relief products available in the world.

TFA CEO Jamie O’Connor said he’s delighted to have the industry leading company continue their partnership.

“To have a renowned and recognised brand like Athelite recommit long term to our sport demonstrates the confidence our partners have in the direction TFA and Touch Football is heading both on and off the field.” O’Connor said.

“TFA and Athelite clearly align both being trusted Australian brands that have a strong sense of community and shared objectives,” he said.

Athelite Managing Director Elias Nassar said the partnership renewal demonstrated its continued confidence in the sport.

We’re proud to continue our successful partnership with TFA, Mr Nassar said.

“Touch Football is quintessentially Australian and appeals to a broad section of the community.  We love the inclusiveness of the sport and how it brings people from all walks of life together to participate in a healthy community activity.” he said.

“The results of the last three years give us confidence that we can grow the Athelite brand whilst keeping participants on the field for longer.”