Buderim Ginger has extended its partnership with Touch Football Australia (TFA) after strong initial results working with the sport.
As an Official Partner, Buderim Ginger has spiced up TFA’s corporate partnership offering providing members with delicious recipes and products that provide a unique twist on old favourites. During the Covid-19 shutdown period the brand led the highly popular “Ballers in the Kitchen” video content series, which featured prominent Touch Football identities cooking their favourite meals with ginger ingredients and shared across TFA social media channels.
TFA GM Commercial Tim Wyld thanked Buderim Ginger for their continued highly valued support of Touch Football.
“Buderim Ginger are a fantastic partner to work with and we have had a lot of fun together over the last 12 months across a range of initiatives. We are thrilled to extend our partnership particularly in the current climate and are most grateful for their ongoing support.’ Mr Wyld said.
Buderim Group Chief Executive Officer Andrew Bond said that extending the partnership with TFA was a great opportunity to build on the strong foundations established through strong audience alignment and a shared sense of community.
“Our partnership with TFA enables us to reach our target audience from both a Buderim Ginger and The Ginger Factory perspective but also enables us to connect with the community and promote healthy active lifestyles”. Mr Bond Said.
“We are excited about the opportunity to continue working with TFA and a sport that provides enjoyment for many in the community across all genders and age groups.”
Buderim Ginger’s further one-year commitment will focus on providing awareness of Buderim Ginger’s refreshed packaging and educating consumers on the health benefits of ginger. It will also promote The Ginger Factory located on Queensland’s Sunshine Coast as an iconic domestic tourist attraction, particularly to the increasing drive market and through joint promotions linked to TFA’s National Youth Championships event held on the Sunshine Coast.