Partner With Us

Why Partner with Touch Football?

Touch Football is more than a sport, it’s part of the Australian way of life bringing together families, friends, colleagues, and communities since 1968.

As Australia’s largest social sport, Touch Football offers a unique mix of grassroots community participation, and elite broadcast tournaments and leagues.

For brands, aligning with Touch Football offers a safe, inclusive, and highly engaged community with national appeal across all demographics including men, women, children, and families. Touch Football is one of a handful of sports with an even gender split and one of the highest family-oriented sports (65% of participants list their household composition as parents with two children living in the same dwelling).

Touch Football’s brand attributes are safe, fun, and Australian with participants over-indexing as healthy, active, and tech-savvy. Touch Football is also the most trusted sport in Australia with a net promoter score of +63* (*Futures Sport & Entertainment).

Why Touch Football Australia?

Our strategy is simple: Enhance the experience, and grow the sport. We want as many Australians to be healthy and active within their community, and we believe Touch Football provides the perfect vehicle to achieve this through accessibility, simplicity, and broad appeal.

Touch Football Australia’s unified governance model ensures brands receive a truly national partnership from grassroots to elite, enabling you to speak directly to your consumers in every state and territory.

Our 700,000 members participate in a range of events and programs designed to encourage fitness and healthy lifestyles, engagement with their community and cause-related benefits (mental health, closing the Indigenous health gap, inclusion, etc.). Our fans love to watch our content on Fox Sports or via OTT streaming platforms. Our people also engage extensively with original content through social and digital channels.

Touch Football by the Numbers:

• 697k total annual participants
• 18k affiliated social teams participate per year
• 320 affiliated leagues
• 20+ events nationally (100k participants)
• 225k social media followers
• 7th most participated sport in schools
• 8M visits to the website network per year

Ways to Partner With Us

We are proud to work with and have the support of our partners who enable us to put smiles on the faces of Australians.  We have opportunities for brands to impart their legacy on the community and support our programs and events including:

• Integration into our major events and broadcast leagues,
• Support of our female participation, Indigenous, and all-abilities inclusion programs,
• Connection with the community through local clubs and schools,
• Customised content creation and promotion,
• Bespoke branded content and opportunities, and
• Social and digital amplification.

Let’s Talk

If you are interested in learning more about partnership opportunities, please contact Valeska Hoath (GM Commercial) at valeska.hoath@touchfootball.com.au.